If you're coming home and you're watching TV for six hours and you watch a lot of ESPN, we're probably not the right solution for you.īut the thing is, there's a big enough number of people who really changed the way they consume TV over the past couple of years. If you're watching more and more on your laptop or your iPad, then I think you'd what Boxee is doing. But I think more important than demographics is behavior and if you're watching Netflix or Hulu or iTunes … most of your watching is on the Web, and you're really only tuning in to TV when you want to watch something live, like sports, the Oscars, or a reality TV show. PCMag: What type of consumer will pick up Boxee TV? Boxee: I think when we're looking at the user, from the demographic standpoint, we're probably talking the 25 to 45 range. I just think there are going to be viable alternative methods for people to get video. And I'm not saying that bundling is going to disappear it's going to remain. But I think if you look at the technology, and more importantly, you look at consumer behavior, the train has left the station. Boxee: I think the industry is this huge, existing eco-system, like every other eco-system, that resists change. PCMag: And cable companies haven't really embraced the a la carte option. We don't think is necessarily for 100 percent of households, but I think for a good numbers of Americans, it could be a real alternative. As music became digital, users revolted against that type of bundling, and I think the same is happening with video. Historically, you had a couple of songs that you really like, but you still buy the whole album. We think it's very similar to the transition that happened in the music business. PCMag: What's the benefit? Boxee: Rather than pay $80 per month for cable TV, and pay a lot of money for stuff they don't watch, a different setup, where they have much more control over what they pay for. Looking forward, what we're going to try and do is deliver that promise to people-to be a way for them to cut the cord. And we feel like, for the first time, that combination can provide a real alternative to cable TV for people. Recently, we announced that in January we're bringing out Boxee TV, an add-on for the Box, which enables people not just to get their favorite TV shows from the Web, but also get the live broadcast-ABC, CBS, NBC, and Fox. You can buy it like you're buying a Blu-ray player, connect it to your TV and start watching movies and shows. With the Boxee Box, we were still a software provider, the hardware to support it, and it became a much more approachable, mass market product. Until then, the software was available for download, but you had to connect your computer to the TV a very geeky setup. At the end of 2010, we launched a device-the Boxee Box with D-Link. We developed the user experience and platform that enables users to get their favorite movies and shows and video clips from the Internet onto their TV. PCMag: How did Boxee get started? Boxee: We started in New York 4.5 years ago, and the goal was to create a different and better experience for people to watch their favorite stuff on TV, coming not from their set-top box, but from the Internet. Best Hosted Endpoint Protection and Security Softwareīut are people ready to drop cable for good? Is there enough to watch on the Web? And is the average consumer even aware that options like Boxee exist? We sat down with Boxee CEO Avner Ronen recently to find out.
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